Designing a logo is not quite an easy task. This is just because a logo is the surface of almost any brand and should consequently be taken quite seriously when being designed. There is more to designing a symbol than just graphic layouts . Designing a logo requires specific skills, plenty of practice and experience just like any line of work. Below are guidelines which can take you through designing the perfect logo for your company.
First of all, preliminary work is very crucial . It ought to be the very first step in designing an effective logo. You could just draw some sketches using paper and pencil drawings or drafts made by the use of a vector program like illustrator. You could come up with as many sketches as you can until you get the perfect sketch. Sketching will help you have a clear image of what you need. An effective designer will spend more time in this step of logo designing than any other step in the design process.
Another step is to create balance. In logo designing, balance is very crucial because our minds naturally perceive a balanced design as appealing . Right from the weight of the graphics, to the colors and dimensions should all be equal and neatly done on each side. There is not any rule of balance. But what you believe is appealing to your eye won’t be necessarily appealing to another party. Your artistic approach of balance might not attract the masses you intend to attract. Because of this, it is almost always safe to go for a balanced design strategy.
You should also consider the factor of size when it comes to designing a logo. It should look good and legible at all sizes. It should not lose its definition when scaled down for small promotional items or letterheads. It should look good when used for larger formats like billboards or electronic formats like the wed or TV.
It is important that a logo is made simple. A simple emblem is not difficult to identify and can easily engage the audience. Always keep in mind that a symbol is an emblem rather than a manifesto therefore, it needs to be as simple as possible. The majority of the popular logos that you see around are very straightforward and easy to identify even with no caption or the manufacturer’s name.
You need to ensure that your use of colour is right. A skilled designer knows that color concept is complicated and will understand the basics and use color to their benefit. It’s advised that you do not use really bright colors that are difficult on the eyes. The other tip of how to use color is that you should use colors near to each other on the color wheel. You should also know how colors evoke feelings before settling on those to use.