The Reasons Why Direct Mail Marketing is Still the Best Marketing Tool The ultimate goal of every business owner is to make their own business successful in the business industry, and that can only be achieved by using and trying some of the best advertising and marketing tools or strategies for them. Advertising mail is definitely one of the best and the most traditional way of marketing their business, and such tool can also be called in various ways such as junk mail from its recipients or receiver, direct mail from its sender, admail, and mailshot. Advertising mail is typically described as the process of delivering a postal mail which contains the marketing or advertising materials provided by an organization or company. The examples of the advertising or marketing materials used in advertising mails includes commercial merchandising materials, coupon envelopes, advertising circulars, plastic mailers, CDs, catalogs, brochures, postcards, free newspapers, special offers, sales letters, newsletters, and credit card applications that are pre-approved. The advertising mail or direct mail are typically being delivered to businesses or establishments and residential homes. The common companies or organization that uses direct mail marketing or advertising mail marketing, aside from the business companies, includes non-profits political campaigns, charities and political campaigns. Direct mail marketing or advertising mail marketing is already recognized as the most perfect opportunity of the businesses and other organization, for it allows them to get in touch with their possible or future customers or clients about their latest or recent services, products and coupons. The organizations or businesses who wants or plans to try advertising mail marketing or direct mail marketing should begin with the process of understanding their target customer or clients; then target and impress their ideal customers or clients with their advertising materials; create a mailing list and a direct mail message; and pick a mailing list type, like custom mailing list, specialty list, and cloned list. The common reasons as to why the direct mail marketing is still considered as the most effective tool is because it is integrated, in which it can be integrated easily with the use of social, media and internet; it is accountable, in which it can provide them the ability to take track of the success of their campaign; it is targeted, in which they can choose when and to whom their advertising mail will be sent; it is tangible, in which the clients or customers can physically hold the advertising mail in their own hands; and it is personal, in which the companies or organizations can add some personal touch and can address their customers or clients by their name. The people who wants to learn more about direct mail marketing can check out the internet for some details or information, or ask the help of the ones who specializes in using such marketing tool.